Windy Lawson
When I announced to my family in 2019 that I was becoming a full-time business accountability coach, they had questions, including “What the heck is a business accountability coach?” It sounds like a made-up job. Business coaching is an $11.6 billion industry, and business accountability coaching has surged, as more and more people start microbusinesses. …
Think niching down is a waste of time? Convinced that creating a target market/buyer persona/ideal client avatar is just leaving money on the table? I feel ya, and today I’m going to give you the one reason you need to identify your ideal client. But first, let me go all Merriam-Webster on you to make …
Are you overwhelmed trying to keep a steady stream of fresh content on your blog, YouTube, Instagram, Pinterest, Snapchat, Facebook, LinkedIn, and email? You can significantly lighten that load and build up your authority using the hub and spoke approach to content marketing. Even if you’re not familiar with the term content marketing, you’re likely …
Once upon a time, I loathed networking. It felt fake and gross to me. And I sucked at it. Only once I realized the problem with networking was me, my approach, and my expectations could I flip the switch on my attitude, which changed everything. Today, I am a networking machine, and I hope these …
It has never been easier to have an online presence. And the vast majority of opportunities are my favorite f-word: free-fifty-free. When you’re trying to market your business on a shoestring budget, it’s tempting to blanket all the free platforms and leverage that presence to increase sales and brand awareness. That’s not necessarily bad, but …
Think you need to give away the farm to have a successful Black Friday? Think again. The five days following Thanksgiving are chock-full of promotions designed to offer exception value to customers looking for deals on their holiday shopping. There’s Black Friday, the day after Thanksgiving known for cah-razy sales, then Small Business Saturday, Cyber …
