The Ultimate Guide to Business Accountability Coaching

The Ultimate Guide to Business Accountability Coaching Windy Lawson

When I announced to my family in 2019 that I was becoming a full-time business accountability coach, they had questions, including “What the heck is a business accountability coach?” It sounds like a made-up job. Business coaching is an $11.6 billion industry, and business accountability coaching has surged, as more and more people start microbusinesses. […]

The Truth About Multi-tasking

Today, I want to tackle the #1 way we lose time without even realizing it. It’s so sneaky that you probably have no idea it’s happening to you every day. (It might be happening right now…) And that dirty time thief is multitasking. Once upon a time, multitasking was a brag-worthy skill. Employers loved hearing […]

The Ultimate Discovery Call Formula

The Ultimate Discovery Call Formula

Discovery calls can be an easy way to fill a new coach’s calendar, but too many coaches struggle to book an actual paying client from the discovery call. The Ultimate Discovery Call Formula is a proven formula for getting the most out of your consultation call and booking more paying clients for your life coaching […]

How to Get Clients for Your New Life Coaching Business

How to Get Clients for Your New Life Coaching Business

You finished your coaching certification program and thought the hard part was over. And now you’ve got to figure out how to get clients for your new life coaching business. Maybe you’ve heard networking is the only effective way to find new clients. Or that investing in online advertising is the quickest path to finding […]

Creating Content When You’re Uninspired

Creating content when you are uninspired

It’s the most dreaded and frustrating feeling when you sit down to work on your marketing content but are completely uninspired. You search again and again for just one sentence or idea – anything! But it’s like a blank canvas staring back at you: devoid of any inspiration whatsoever. It happens to the best of […]

Accountability: Powerful Ingredient to Small Business Success

The Power of Accountability Windy Lawson

Short of finding a genie in a bottle on the beach, there is no secret to achieving success as a microbusiness owner. But there is a secret ingredient that can stack the odds in your favor: accountability. Ironically, one of the biggest perks to being The Boss- complete independence- can also become an albatross when […]

The Power of Social Proof

The Power of Social Proof Windy Lawson

If you’ve ever asked a friend for a recommendation or checked out reviews before making an online purchase, you’ve experienced the psychological phenomenon of social proof as a consumer. But are you leveraging social proof in your small business? In this blog post, we’re digging into the power of social proof. What is Social Proof? […]

The 80/20 Rule in Marketing

Leveraging the 80/20 Rule in Marketing

The 80/20 rule is a principle that applies to many different aspects of life, but it can also be utilized to maximize your marketing strategy. In this post, I will break down how to apply the 80/20 rule in marketing, so you can save time and money marketing your microbusiness. What is the 80/20 Rule? […]

5 E-Commerce Marketing Tactics You Can Use ASAP

5 Low Cost E-Commerce Marketing Tactics

So you took a bazillion product photos, overthought the price of every single item, and built your Squarespace or Shopify site. Yay, you are officially an e-commerce business owner, now what? Check out these low-cost e-commerce marketing tactics you can implement right now. Content Marketing Content marketing is all about solving problems and providing free […]

8 Steps to Marketing Content that Converts

Creating Marketing Content that Converts Windy Lawson

You’ve done the hard work of creating a product or service. Now it’s time to get the word out about your business. Content marketing is a great way to market on the cheap, but only if the content gets results. Use these eight steps to create content that converts for your microbusiness. 1: Understand your […]

The Ultimate Guide to Marketing Funnels

What the Funnel: The Ultimate Guide to Marketing Funnels

Marketing funnels are all the rage these days. They are a critical element for marketing your small or microbusiness, but they are not nearly as confusing or convoluted as you may think. It’s marketing, not magic. What are marketing funnels? Let’s kick it old-school. Back in 1910, philosopher/psychologist John Dewey {not the decimal point dude} […]

The Ideal Home Videoconferencing Setup for Financial Advisors

Sleek room with desk and black walls

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10 Smart Investments You Need to Make in Your Business Today

Building of glass windows and railings

This is an example of a WordPress post, you could edit this to put information about yourself so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you […]

Get Started with Your Crypto Portfolio

Desk with calendar on computer

This is an example of a WordPress post, you could edit this to put information about yourself so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you […]

Are You Making These Money Mistakes? Investing 101

Hand on planner at desk

This is an example of a WordPress post, you could edit this to put information about yourself so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you […]

Marketing Falling Flat? Consider the Rule of Seven

Marketing Rule of Seven Windy Lawson

I joined someone’s email list the other day, and within an hour, I received an eleventy-billion word pitch on their latest program, which I could join for the bargain price of $15,000. Um, what? Apparently, this entrepreneur is not aware of the marketing rule of seven. So, let’s break it down. The Marketing Rule of […]

Do You Need Raving Fans?

Raving Fans Book Review Windy Lawson

In 1999, while working at UNLV {Go Rebels} in the Sports Marketing + Sponsorship department, I was given a copy of Ken Blanchard and Sheldon Bowles book Raving Fans. I’m sure I read it; our entire department had a meeting about it. But 20-something Windy did not appreciate this 132-page book nearly at the level […]

Small Business Market Research On the Cheap

Small Business Market Research On the Cheap Windy Lawson

Maybe you’ve heard coaches or marketing gurus talk about market research but weren’t sure what it meant or how to do it. So many microbusiness owners are overwhelmed by the idea of market research, and they don’t need to be. Worse, they think it’s going to cost and arm and leg. There are plenty of […]

February Big Ideas for Small Business Marketing

February Small Business Marketing Ideas Windy Lawson

If you think February marketing is all about candy hearts and teddy bears, think again! Use these small business marketing ideas for February to fill up your marketing calendar and your cash register to crush your Q1 goals.  Before you implement any promotion, determine if the goal is to bring new customers to your business […]

Book Review: The One Thing

The One Thing Book Review by Windy Lawson

I don’t know what I expected when I started, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller with Jay Papasan, my first book of 2021. Several friends had recommended the book, giving it high praise.  The key point of the book is that we can achieve extraordinary things when we […]

The #1 Tip to Increase Engagement on Social Media

The #1 Tip for Social Media Engagement Windy Lawson

Even if you have a rock-solid strategy and are effectively mixing up the three categories of social media marketing content, it’s possible for your engagement to be in the toilet, which crushes your reach. But, it’s easy to fix using the #1 tip to increase engagement on social media.  What Is Engagement on Social Media?  […]

What to Post on Social Media: Three Categories

What to post on social media Windy Lawson

Wondering what to post on social media so you aren’t surrounded by crickets? While it’s easy to blame the algorithm, it’s most likely your content is missing the mark. An unpaid social media strategy is only as effective as your content strategy, and there are three primary types of social media content: Connection, Education, Promotion. […]

Is the Facebook Algorithm Is Out to Get You?

Understanding The Facebook Algorithm Windy Lawson

Dear Sister #BossBabe, Facebook isn’t out to get you. The Facebook algorithm isn’t suppressing your reach. You are! I’m willing to bet a dollar that your declining reach on Facebook has more to do with how you use the platform than whatever Algorithm-Conspiracy-Of-The-Week you’ve heard. Using a social media marketing strategy is a staple for […]

Understanding Target Market and Ideal Client Avatar

Ideal Client Target Market Windy Lawson

Think niching down is a waste of time? Convinced that creating a target market/buyer persona/ideal client avatar is just leaving money on the table? I feel ya, and today I’m going to give you the one reason you need to identify your ideal client. But first, let me go all Merriam-Webster on you to make […]

Hub and Spoke Approach to Content Marketing

Hub and Spoke Approach to Content Marketing Windy Lawson

Are you overwhelmed trying to keep a steady stream of fresh content on your blog, YouTube, Instagram, Pinterest, Snapchat, Facebook, LinkedIn, and email? You can significantly lighten that load and build up your authority using the hub and spoke approach to content marketing.  Even if you’re not familiar with the term content marketing, you’re likely […]