Your marketing message is an essential element of your overall marketing strategy. If you have slick graphics, amazing videos, and killer written copy, but can’t convey what you actually do, your entire strategy can fall apart quicker than you can say “I’m a coach.”
Too many microbusiness owners use their industry definition as an element of their core message. That’s awesome if your goal is to market to your competitors. But I’m guessing you’d rather market to your prospects.
Here’s the problem with a generic, boring message:
- It leaves too much up to the imagination. If your core message is a generic “I’m a real estate agent” you’re allowing the other person to define what that means. And you have no way of knowing what their definition includes.
- It speaks to your industry and not your buyer persona. “I’m a health coach” may work at the American Association of Health Professionals annual meeting {no idea if that’s a real thing, but if it is, I bet they know how to par-tayyy!} but it doesn’t tell me diddly-squat {pun intended} about how you can help me.
- It doesn’t differeniate you from all the other people who have the same exact message. You know how many Bookkeepers I know? More than I can count. But I only know one person who helps busy solopreneurs manage their business finances so they have their finger on the pulse of their business without spending hours in spreadsheet hell. Want to guess who does my bookkeeping?
The bookkeeper example above has a turbocharged marketing message, that:
- Clearly conveys value,
- Represents the customer’s viewpoint,
- Speaks in the customer’s language,
- Needs no further explanation.
If you’re ready to ditch that wishy-washy, says-nothing, weak messaging and turbocharge your marketing message, grab this free worksheet and five-minute training video now.