This post may contain affiliate links. Read the full disclosure here.
If you think February marketing is all about candy hearts and teddy bears, think again! Use these small business marketing ideas for February to fill up your marketing calendar and your cash register to crush your Q1 goals.
Before you implement any promotion, determine if the goal is to bring new customers to your business or to drive customer loyalty and encourage repeat business?
Big Marketing Idea #1: The Super Bowl
On February 7, Super Bowl LV {AKA, 55 for those of us who’s understanding of Latin numbers stopped around XV} will overtake the collective consciousness of America. The game, the commercials, the half-time show, this big game has a little bit of something for everyone.
Even if your buyer persona isn’t a football fan, you can use this timely topic in your marketing.
Keep in mind that the words Super Bowl and Super Sunday are NFL trademarks. Stay away from both phrases, team and player names, and any NFL or team logos in any branded promotional materials. You can use generic terms like The Big Game and player numbers without worry.
Big Marketing Idea #2: Make a Friend Day
If you utilize networking or partner marketing strategies in your marketing, draw a big fat circle around February 11.
This celebration is perfect for activating your existing customer base or collaborators into your adjunct marketing team. Reward them and the new friends they introduced you to with a special offer.
Big Marketing Idea #3: Galentine’s Day
Forget February 14; the real love is on February 13. Raise a glass of champagne and thank Leslie Knope from Parks and Rec for this completely made-up holiday to celebrate the joys of friendship with your best gals.
Leslie describes it best: “Every February 13, my ladyfriends and I leave our husbands and our boyfriends at home, and we just come and kick it, breakfast-style. Ladies celebrating ladies. It’s like Lilith Fair, minus the angst. Plus frittatas.”
Looking for a way to reward for all those new friends you just made? How about a Galentine’s Day offer?
Big Marketing Idea #4: Mardi Gras
On February 16, laissez les bons temps rouler for Mardi Gras or “Fat Tuesday,” the final day before Lent begins, has become a significant marketing opportunity associated with bright colors, rich foods and fun!
On February 16, laissez les bons temps rouler for Mardi Gras or “Fat Tuesday,” the final day before Lent begins, has become a significant marketing opportunity associated with bright colors, rich foods and fun!
As Mardi Gras signifies the end of a season of decadence, the holiday lends itself perfectly to an end-of-season sale.
Big Marketing Idea #5: Golden Globes
The entertainment awards season kicks off with the Golden Globes, celebrating film and television, on Feb. 28. Red carpets, speeches and the return of Tina Fey and Amy Poehler is just the levity we need.
With the nominations announced on February 3 and the ceremony three weeks later, you could create a comprehensive, month-long promotion to streamline your marketing efforts.
Other February Celebrations
- Feb. 2: Groundhog Day
- Feb. 5: Wear Red Day
- Feb. 20: Love Your Pets Day
All of these these small business marketing ideas for February can be implemented in the eight marketing strategies.