Windy Lawson
Windy is a former Chief Marketing Officer {CMO} with 20 years of experience in niche marketing across a variety of markets.
Windy specializes in helping microbusiness and small business owners implement marketing strategies that increase revenue, brand awareness and lifetime value.
I was on a networking video call this week and died a little inside as I watched a new member throw away one of the greatest free marketing opportunities ever invented- sucking us in with a great elevator pitch. This simple marketing tactic is often misunderstood and regularly botched, so I present how to write …
As a microbusiness owner, you may think you need a big pile of cash to effectively promote your business. But that’s not the case. These are my eight favorite low or no-cost strategies to include in a marketing on a shoestring plan. But, before we dig into that, I want to caution you. If you …
Once you’ve decided to harness the power of collaboration and create your own supergroup, à la The Traveling Wilburys {or Velvet Revolver, or… this analogy is quickly becoming a slippery slope for me}, you need to do a little deep-thinking before you start reaching out to your business network. To create a successful collaboration, start …
As a microbusiness owner, you are inherently limited to how much you can achieve by yourself. There is only one of you and there are only so many hours in the day. Even as you improve your systems and marketing, and all the other things that take up the majority of your day, you’re still …
