Windy Lawson
Meet Windy. Windy is a former Chief Marketing Officer {CMO} with 20 years of experience in niche marketing across a variety of markets. Windy specializes in helping microbusiness and small business owners implement small business marketing strategies that increase revenue, brand awareness, and lifetime value without needing to have the BIG business budget.
Windy helps by providing business advice in the areas of social media, mastermind groups, and time management that will help your microbusiness to focus on the important things. Especially those tasks related to marketing.
If you are struggling with developing goals and strategic action plans to achieve your goals related to marketing your business, I can help.
It’s the most dreaded and frustrating feeling when you sit down to work on your marketing content but are completely uninspired. You search again and again for just one sentence or idea – anything! But it’s like a blank canvas staring back at you: devoid of any inspiration whatsoever. It happens to the best of …
If you’ve ever asked a friend for a recommendation or checked out reviews before making an online purchase, you’ve experienced the psychological phenomenon of social proof as a consumer. But are you leveraging social proof in your small business? In this blog post, we’re digging into the power of social proof. What is Social Proof? …
The 80/20 rule is a principle that applies to many different aspects of life, but it can also be utilized to maximize your marketing strategy. In this post, I will break down how to apply the 80/20 rule in marketing, so you can save time and money marketing your microbusiness. What is the 80/20 Rule? …
So you took a bazillion product photos, overthought the price of every single item, and built your Squarespace or Shopify site. Yay, you are officially an e-commerce business owner, now what? Check out these low-cost e-commerce marketing tactics you can implement right now. Content Marketing Content marketing is all about solving problems and providing free …
You’ve done the hard work of creating a product or service. Now it’s time to get the word out about your business. Content marketing is a great way to market on the cheap, but only if the content gets results. Use these eight steps to create content that converts for your microbusiness. 1: Understand your …
Marketing funnels are all the rage these days. They are a critical element for marketing your small or microbusiness, but they are not nearly as confusing or convoluted as you may think. It’s marketing, not magic. What are marketing funnels? Let’s kick it old-school. Back in 1910, philosopher/psychologist John Dewey {not the decimal point dude} …
I joined someone’s email list the other day, and within an hour, I received an eleventy-billion word pitch on their latest program, which I could join for the bargain price of $15,000. Um, what? Apparently, this entrepreneur is not aware of the marketing rule of seven. So, let’s break it down. The Marketing Rule of …
Maybe you’ve heard coaches or marketing gurus talk about market research but weren’t sure what it meant or how to do it. So many microbusiness owners are overwhelmed by the idea of market research, and they don’t need to be. Worse, they think it’s going to cost and arm and leg. There are plenty of …
If you think February marketing is all about candy hearts and teddy bears, think again! Use these small business marketing ideas for February to fill up your marketing calendar and your cash register to crush your Q1 goals. Before you implement any promotion, determine if the goal is to bring new customers to your business …
Even if you have a rock-solid strategy and are effectively mixing up the three categories of social media marketing content, it’s possible for your engagement to be in the toilet, which crushes your reach. But, it’s easy to fix using the #1 tip to increase engagement on social media. What Is Engagement on Social Media? …
Wondering what to post on social media so you aren’t surrounded by crickets? While it’s easy to blame the algorithm, it’s most likely your content is missing the mark. An unpaid social media strategy is only as effective as your content strategy, and there are three primary types of social media content: Connection, Education, Promotion. …
Dear Sister #BossBabe, Facebook isn’t out to get you. The Facebook algorithm isn’t suppressing your reach. You are! I’m willing to bet a dollar that your declining reach on Facebook has more to do with how you use the platform than whatever Algorithm-Conspiracy-Of-The-Week you’ve heard. Using a social media marketing strategy is a staple for …
