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Windy Lawson

Windy Lawson

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Small Business Marketing

Meet Windy. Windy is a former Chief Marketing Officer {CMO} with 20 years of experience in niche marketing across a variety of markets. Windy specializes in helping microbusiness and small business owners implement small business marketing strategies that increase revenue, brand awareness, and lifetime value without needing to have the BIG business budget.

Windy helps by providing business advice in the areas of social media, mastermind groups, and time management that will help your microbusiness to focus on the important things. Especially those tasks related to marketing.

If you are struggling with developing goals and strategic action plans to achieve your goals related to marketing your business, I can help.

Creating content when you are uninspired
by Windy Lawson on May 11, 2021

It’s the most dreaded and frustrating feeling when you sit down to work on your marketing content but are completely uninspired. You search again and again for just one sentence or idea – anything! But it’s like a blank canvas staring back at you: devoid of any inspiration whatsoever. It happens to the best of …

Read moreCreating Content When You’re Uninspired
The Power of Social Proof Windy Lawson
by Windy Lawson on April 21, 2021

If you’ve ever asked a friend for a recommendation or checked out reviews before making an online purchase, you’ve experienced the psychological phenomenon of social proof as a consumer. But are you leveraging social proof in your small business? In this blog post, we’re digging into the power of social proof. What is Social Proof? …

Read moreThe Power of Social Proof
Leveraging the 80/20 Rule in Marketing
by Windy Lawson on April 16, 2021

The 80/20 rule is a principle that applies to many different aspects of life, but it can also be utilized to maximize your marketing strategy. In this post, I will break down how to apply the 80/20 rule in marketing, so you can save time and money marketing your microbusiness. What is the 80/20 Rule? …

Read moreThe 80/20 Rule in Marketing
5 Low Cost E-Commerce Marketing Tactics
by Windy Lawson on April 9, 2021

So you took a bazillion product photos, overthought the price of every single item, and built your Squarespace or Shopify site. Yay, you are officially an e-commerce business owner, now what? Check out these low-cost e-commerce marketing tactics you can implement right now. Content Marketing Content marketing is all about solving problems and providing free …

Read more5 E-Commerce Marketing Tactics You Can Use ASAP
Creating Marketing Content that Converts Windy Lawson
by Windy Lawson on April 9, 2021

You’ve done the hard work of creating a product or service. Now it’s time to get the word out about your business. Content marketing is a great way to market on the cheap, but only if the content gets results. Use these eight steps to create content that converts for your microbusiness. 1: Understand your …

Read more8 Steps to Marketing Content that Converts
What the Funnel: The Ultimate Guide to Marketing Funnels
by Windy Lawson on March 20, 2021

Marketing funnels are all the rage these days. They are a critical element for marketing your small or microbusiness, but they are not nearly as confusing or convoluted as you may think. It’s marketing, not magic. What are marketing funnels? Let’s kick it old-school. Back in 1910, philosopher/psychologist John Dewey {not the decimal point dude} …

Read moreThe Ultimate Guide to Marketing Funnels
Marketing Rule of Seven Windy Lawson
by Windy Lawson on January 30, 2021

I joined someone’s email list the other day, and within an hour, I received an eleventy-billion word pitch on their latest program, which I could join for the bargain price of $15,000. Um, what? Apparently, this entrepreneur is not aware of the marketing rule of seven. So, let’s break it down. The Marketing Rule of …

Read moreMarketing Falling Flat? Consider the Rule of Seven
Small Business Market Research On the Cheap Windy Lawson
by Windy Lawson on January 22, 2021

Maybe you’ve heard coaches or marketing gurus talk about market research but weren’t sure what it meant or how to do it. So many microbusiness owners are overwhelmed by the idea of market research, and they don’t need to be. Worse, they think it’s going to cost and arm and leg. There are plenty of …

Read moreSmall Business Market Research On the Cheap
February Small Business Marketing Ideas Windy Lawson
by Windy Lawson on January 22, 2021

If you think February marketing is all about candy hearts and teddy bears, think again! Use these small business marketing ideas for February to fill up your marketing calendar and your cash register to crush your Q1 goals.  Before you implement any promotion, determine if the goal is to bring new customers to your business …

Read moreFebruary Big Ideas for Small Business Marketing
The #1 Tip for Social Media Engagement Windy Lawson
by Windy Lawson on November 27, 2020

Even if you have a rock-solid strategy and are effectively mixing up the three categories of social media marketing content, it’s possible for your engagement to be in the toilet, which crushes your reach. But, it’s easy to fix using the #1 tip to increase engagement on social media.  What Is Engagement on Social Media?  …

Read moreThe #1 Tip to Increase Engagement on Social Media
What to post on social media Windy Lawson
by Windy Lawson on November 24, 2020

Wondering what to post on social media so you aren’t surrounded by crickets? While it’s easy to blame the algorithm, it’s most likely your content is missing the mark. An unpaid social media strategy is only as effective as your content strategy, and there are three primary types of social media content: Connection, Education, Promotion. …

Read moreWhat to Post on Social Media: Three Categories
Understanding The Facebook Algorithm Windy Lawson
by Windy Lawson on November 20, 2020

Dear Sister #BossBabe, Facebook isn’t out to get you. The Facebook algorithm isn’t suppressing your reach. You are! I’m willing to bet a dollar that your declining reach on Facebook has more to do with how you use the platform than whatever Algorithm-Conspiracy-Of-The-Week you’ve heard. Using a social media marketing strategy is a staple for …

Read moreIs the Facebook Algorithm Is Out to Get You?
Ideal Client Target Market Windy Lawson
by Windy Lawson on November 13, 2020

Think niching down is a waste of time? Convinced that creating a target market/buyer persona/ideal client avatar is just leaving money on the table? I feel ya, and today I’m going to give you the one reason you need to identify your ideal client. But first, let me go all Merriam-Webster on you to make …

Read moreUnderstanding Target Market and Ideal Client Avatar
Hub and Spoke Approach to Content Marketing Windy Lawson
by Windy Lawson on November 11, 2020

Are you overwhelmed trying to keep a steady stream of fresh content on your blog, YouTube, Instagram, Pinterest, Snapchat, Facebook, LinkedIn, and email? You can significantly lighten that load and build up your authority using the hub and spoke approach to content marketing.  Even if you’re not familiar with the term content marketing, you’re likely …

Read moreHub and Spoke Approach to Content Marketing
Networking Tips Windy Lawson
by Windy Lawson on November 7, 2020

Once upon a time, I loathed networking. It felt fake and gross to me. And I sucked at it. Only once I realized the problem with networking was me, my approach, and my expectations could I flip the switch on my attitude, which changed everything. Today, I am a networking machine, and I hope these …

Read more4 Tips for Networking Like a Pro
Top 5 Marketing Priorities Small Business Windy Lawson
by Windy Lawson on October 30, 2020

It has never been easier to have an online presence. And the vast majority of opportunities are my favorite f-word: free-fifty-free. When you’re trying to market your business on a shoestring budget, it’s tempting to blanket all the free platforms and leverage that presence to increase sales and brand awareness. That’s not necessarily bad, but …

Read moreFive Marketing Priorities for Small Business
Rock Black Friday Without Giving Away the Farm
by Windy Lawson on October 23, 2020

Think you need to give away the farm to have a successful Black Friday? Think again. The five days following Thanksgiving are chock-full of promotions designed to offer exception value to customers looking for deals on their holiday shopping. There’s Black Friday, the day after Thanksgiving known for cah-razy sales, then Small Business Saturday, Cyber …

Read moreFive Essential Black Friday Ideas
Setting Your Marketing Budget Windy Lawson
by Windy Lawson on October 9, 2020

The minute Math shows up at a party, the music stops and everyone looks around, wondering “Who in the hell invited her?” I’m not inherently gifted with a math gene, because God knew I would be too powerful if I could conquer algebra. But, as a microbusiness owner, I’ve had to make nice with math. …

Read moreWhat’s the Right Marketing Budget for My Microbusiness?
Top 4 Marketing Trends for 2021
by Windy Lawson on October 2, 2020

Around this time, even in the best of years, I start geeking out over marketing trends and strategic planning for the upcoming year. And yo, this year is hardly the best of anything. As you’re laying out your microbusiness initiatives that can be utilized on a shoestring budget, consider including these four marketing trends in …

Read moreFour Marketing Trends for 2021
The Best Elevator Pitch Ever Windy Lawson
by Windy Lawson on September 25, 2020

I was on a networking video call this week and died a little inside as I watched a new member throw away one of the greatest free marketing opportunities ever invented- sucking us in with a great elevator pitch. This simple marketing tactic is often misunderstood and regularly botched, so I present how to write …

Read moreThe Best Elevator Pitch Ever
Marketing on a Shoestring Windy Lawson
by Windy Lawson on September 18, 2020

As a microbusiness owner, you may think you need a big pile of cash to effectively promote your business. But that’s not the case. These are my eight favorite low or no-cost strategies to include in a marketing on a shoestring plan. But, before we dig into that, I want to caution you. If you …

Read moreEight Marketing on a Shoestring Strategies
create a successful business collaboration windy lawson
by Windy Lawson on November 18, 2019

Once you’ve decided to harness the power of collaboration and create your own supergroup, à la The Traveling Wilburys {or Velvet Revolver, or…  this analogy is quickly becoming a slippery slope for me}, you need to do a little deep-thinking before you start reaching out to your business network. To create a successful collaboration, start …

Read moreCreate a Successful Collaboration
The power of collaboration windy lawson
by Windy Lawson on November 18, 2019

As a microbusiness owner, you are inherently limited to how much you can achieve by yourself. There is only one of you and there are only so many hours in the day. Even as you improve your systems and marketing, and all the other things that take up the majority of your day, you’re still …

Read moreThe Power of Collaboration for Small Business Marketing

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