Do You Need Raving Fans?

Raving Fans Book Review Windy Lawson

In 1999, while working at UNLV {Go Rebels} in the Sports Marketing + Sponsorship department, I was given a copy of Ken Blanchard and Sheldon Bowles book Raving Fans. I’m sure I read it; our entire department had a meeting about it. But 20-something Windy did not appreciate this 132-page book nearly at the level […]

Book Review: The One Thing

The One Thing Book Review by Windy Lawson

I don’t know what I expected when I started, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller with Jay Papasan, my first book of 2021. Several friends had recommended the book, giving it high praise.  The key point of the book is that we can achieve extraordinary things when we […]