In 1999, while working at UNLV {Go Rebels} in the Sports Marketing + Sponsorship department, I was given a copy of Ken Blanchard and Sheldon Bowles book Raving Fans. I’m sure I read it; our entire department had a meeting about it. But 20-something Windy did not appreciate this 132-page book nearly at the level …
Who has the money to spend buying all of the small business marketing, mindset, productivity, and business advice books out there? Most of us don’t! My business book reviews give you a great idea if a book is a buy or borrow.
For 2021 I have set a personal and professional goal to read a book a week. I will help you to quickly weed out the ones that should not be added to your busy schedule.
A few of the business book reviews on tap:
- The E-Myth Revisited: Why Most
- Win Bigly: Persuasion in a World Where Facts Don’t
- How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life
- The Magic of Thinking Big
- Essentialism: The Disciplined Pursuit of Less
- The Ride of a Lifetime: Lessons Learned from 15 Years
- So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love
- Good to Great: Why Some Companies Make the Leap
- 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
- Win Bigly: Persuasion in a World Where Facts Don’t Matter
- Upstream: The Quest to Solve Problems Before They Happen
- Decisive: How to Make Better Choices in Life and Work
I don’t know what I expected when I started, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller with Jay Papasan, my first book of 2021. Several friends had recommended the book, giving it high praise. The key point of the book is that we can achieve extraordinary things when we …