Short of finding a genie in a bottle on the beach, there is no secret to achieving success as a microbusiness owner. But there is a secret ingredient that can stack the odds in your favor: accountability. Ironically, one of the biggest perks to being The Boss- complete independence- can also become an albatross when …
Business Coach Windy Lawson offers practical business advice and guidance for the female microbusiness owner.
Microbusiness owners have unique struggles and needs. You don’t need to know how to create a 60-page business plan, get your first $100K in financing, or build a fourteen-point funnel. You need realistic ways to set goals, build collaborations, develop a marketing plan, manage your time, and get stuff done.
I get it. And I speak your language. Goal-setting is my love language. And my mission is to help you achieve your mission.
Forget the tired, boring and unrelated business advice. Practical, actionable, and occasionally hilarious, the tips and tricks Windy offers cover a wide variety of business issues.
When I announced to my family in 2019 that I was becoming a full-time business accountability coach, they had questions, including “What the heck is a business accountability coach?” It sounds like a made-up job. Business coaching is an $11.6 billion industry, and business accountability coaching has surged, as more and more people start microbusinesses. …
Over the past few years, online mastermind groups have risen in popularity. I have participated in free and paid online mastermind groups, so when someone asks “Should I pay to be in a mastermind group?” I yell YES, really, really loudly.
As a blogger and content marketer, one of the most significant pain points in creating content is finding the right photos to accompany my posts. Because it’s not just enough to write an awesome post, you’ve got to have killer imagery to accompany it, which is why I can’t live without my Ivory Mix membership.
Guest post by Justine Fafara, a two-time Mastermind attendee, on her mastermind experience. I’ve been following Windy for a long time. I’ve always appreciated her no-nonsense attitude towards coaching, even back when it scared me a little. When she announced her online Mastermind group, I was beyond excited. I knew from our 15-minute phone chat …
Guest post by Johanna Bodenhamer, a two-time Mastermind attendee, on her mastermind experience. The term Mastermind for me always had a high-level, exclusive air that made me feel like I was not quite ready for, or wasn’t necessarily worthy to participate in them. I am glad that I got over that with the first one …
As female microbusiness owners, most of us don’t give much thought to maximizing productivity; we’re just trying to get through the days, amirite? We are so busy busting our butts that we don’t believe we have the luxury of creating some complicated system to be more productive. Productivity sounds like some fancy, schmancy corporate manufacturing …
When it comes to getting the most done as possible in a given day, it’s vital to think carefully about the sequence in which you tackle your tasks. Doing the right job first and the appropriate job last can potentially save you hours – even more so if they rely on other external factors and …
So you finally started digging into your To-Do List and were crushing it for approximately 7 minutes when the doorbell rang, the dog barked, your cell phone dinged 18 times with private messages, tweets, and notifications that your high school bestie’s mom’s trip posted 186 photos from her trip to Aruba, and suddenly it’s two …
You know that you have a lot of things to do. You may even have big plans for the future, but you can’t seem to motivate yourself to stop Netflix or stop scrolling Facebook. Everyone experiences laziness from time to time. However, successful people are able to overcome laziness and take action. This post from …
One of the struggles I encounter most often with new coaching clients is figuring out how to get #allthethings done every day. There are lot of layers to this issue, but the most simple solution is the hardest sell: waking up earlier. Before you run away, hear me out on the benefits of waking up …
You had a great idea or discovered an amazing new passion project and dove head first into this exciting new project. You were so jazzed in the beginning, but as it got harder, or you hit a roadblock, your motivation came to a grinding halt. Sound familiar? It happens to the best of us. Without …
If you put the PRO in procrastination, I’m giving you a hard side-eye and a heaping dose of #BestieRealTalk today. We all procrastinate from time to time, just like all don’t floss after every meal. We know better, but we’re mere mortals after all. And while I can’t help you with your dental hygiene, I …
As a microbusiness owner, you have a big dream and even bigger drive. But, no one warned you about how lonely the solopreneur life would be, right? If you’re struggling with a lack of support and accountability, a business mastermind group can help. But it’s more than just have a group of cheerleaders in your …
We’ve all heard of networking groups, support groups and social groups, but the business mastermind group is a relatively new concept. With the rise of the gig economy and the proliferation of microbusinesses, more and more people are embarking on a business journey alone. It’s relatively easy to start a microbusiness, but as a business …
As a microbusiness owner, you wear a lot of hats. When you’re constantly running from fire to fire, it’s easy to get stuck focused on what needs to be done right now {putting out this fire}, instead of thinking about how to move forward in your business, and get the freaking fires to stop popping …
For your microbusiness to thrive, you need to spend time finding creative solutions, innovating and mapping out future objectives. You need ideas and one of the most effective ways to generate ideas is through brainstorming. A brainstorming session can be incredibly effective when approached correctly, and a colossal waste of time when approached incorrectly. Use …
I wrote an impassioned argument for why every microbusiness owner (including a 12-year-old budding entrepreneur who doesn’t want to spend her days scraping gum off the bottom of middle school chairs) needs a business plan. But this doesn’t need to be the stuffy, 47-page-plus-appendices document that so many people envision. It’s perfectly acceptable to pare …
When I ask the female microbusiness owners I coach if they have a business plan, I typically get one of two responses: they roll their eyes and let me know they are just a tiny business, they don’t need a business plan; or they avoid eye contact for an uncomfortably long time. I get it, …
So you sat down to do some work and the next thing you know, it’s 3 hours later and you have accomplished nothing. Sound familiar? If you feel as though you’re spending a whole day just trying to get started, while never actually getting anything done, you can do something about it with these simple …
Time management is an essential skill for any business owner, but it’s an area that microbusiness owners in particular struggle with as they are pulled into multiple directions as they lead and run their businesses. Enter the magic of time blocking! Time blocking is an easy and powerful way to master the time management beast.
Hey girl, hey. I see you out there on social media, talking about your side hustle. On Instagram, more than a million images include #sidehustle. But girl, if you’re saying you have a side hustle, you could be demeaning your endeavor and damaging your mindset without even realizing it. Lexico (from Oxford Dictionary) defines side …
Time is the one finite resource we have. Unlike money or creativity, we can’t add to our allotment. As a business owner, your time management game needs to be tight! Without implementing good time management habits, it’s easy to become overwhelmed and feel out of control. But, by implementing these time management tips, from the …
My cat Samson was 17 when he passed away suddenly. He was an awesome cat, who moved from Las Vegas to Florida to North Carolina back to Florida. Even though he made me crazy sometimes, he knew how to live. Here are five direct sales lessons I learned from my cat.