Tips for Effective Brainstorming

Tips for effective brainstorming

For your microbusiness to thrive, you need to spend time finding creative solutions, innovating and mapping out future objectives. You need ideas and one of the most effective ways to generate ideas is through brainstorming. A brainstorming session can be incredibly effective when approached correctly, and a colossal waste of time when approached incorrectly. Use […]

Essential Elements of a Business Plan

essential elements of a business plan windy lawson

I wrote an impassioned argument for why every microbusiness owner (including a 12-year-old budding entrepreneur who doesn’t want to spend her days scraping gum off the bottom of middle school chairs) needs a business plan. But this doesn’t need to be the stuffy, 47-page-plus-appendices document that so many people envision. It’s perfectly acceptable to pare […]

Five reasons you need a business plan

five reasons you need a business plan windy lawson

When I ask the female microbusiness owners I coach if they have a business plan, I typically get one of two responses: they roll their eyes and let me know they are just a tiny business, they don’t need a business plan; or they avoid eye contact for an uncomfortably long time. I get it, […]

Work at Home Efficiency: Tips to Stay on Task

clock with the words work at home efficiency tips to stay on task windy lawson

So you sat down to do some work and the next thing you know, it’s 3 hours later and you have accomplished nothing. Sound familiar? If you feel as though you’re spending a whole day just trying to get started, while never actually getting anything done, you can do something about it with these simple […]

The Magic of Time Blocking

hourglass with the words the magic of time blocking

Time management is an essential skill for any business owner, but it’s an area that microbusiness owners in particular struggle with as they are pulled into multiple directions as they lead and run their businesses. Enter the magic of time blocking! Time blocking is an easy and powerful way to master the time management beast.

Stop Calling Your Passion a Side Hustle

Do you really have a side hustle? If your goal is to turn your secondary source of income into your primary income, stop saying side hustle ASAP!

Hey girl, hey. I see you out there on social media, talking about your side hustle. On Instagram, more than a million images include #sidehustle. But girl, if you’re saying you have a side hustle, you could be demeaning your endeavor and damaging your mindset without even realizing it. Lexico (from Oxford Dictionary) defines side […]

Eight Essential Habits For Successful Time Management

Managing a business can be hard, but managing your day shouldn't be. Check out these eight essential time management habits.

Time is the one finite resource we have. Unlike money or creativity, we can’t add to our allotment. As a business owner, your time management game needs to be tight! Without implementing good time management habits, it’s easy to become overwhelmed and feel out of control. But, by implementing these time management tips, from the […]

Five direct sales lessons I learned from my cat

Five direct sales lessons I learned from my cat Business Coach Windy Lawson

My cat Samson was 17 when he passed away suddenly. He was an awesome cat, who moved from Las Vegas to Florida to North Carolina back to Florida. Even though he made me crazy sometimes, he knew how to live. Here are five direct sales lessons I learned from my cat.

Overcoming Fear: Lessons from a Mexican Submarine

Is fear stopping you from reaching your direct sales potential? Read these tips to overcoming fear in direct sales to banish fear for good!

Have you ever had one of those epiphany moments, where you think you are thinking about one thing and then suddenly realize you are thinking about something completely different, like in a cheesy rom-com where one best friend is giving the other best friend love advice and realizes Duh, I’m totally talking about the guy […]