Windy Lawson
You’ve done the hard work of creating a product or service. Now it’s time to get the word out about your business. Content marketing is a great way to market on the cheap, but only if the content gets results. Use these eight steps to create content that converts for your microbusiness. 1: Understand your …
Marketing funnels are all the rage these days. They are a critical element for marketing your small or microbusiness, but they are not nearly as confusing or convoluted as you may think. It’s marketing, not magic. What are marketing funnels? Let’s kick it old-school. Back in 1910, philosopher/psychologist John Dewey {not the decimal point dude} …
I joined someone’s email list the other day, and within an hour, I received an eleventy-billion word pitch on their latest program, which I could join for the bargain price of $15,000. Um, what? Apparently, this entrepreneur is not aware of the marketing rule of seven. So, let’s break it down. The Marketing Rule of …
In 1999, while working at UNLV {Go Rebels} in the Sports Marketing + Sponsorship department, I was given a copy of Ken Blanchard and Sheldon Bowles book Raving Fans. I’m sure I read it; our entire department had a meeting about it. But 20-something Windy did not appreciate this 132-page book nearly at the level …
Maybe you’ve heard coaches or marketing gurus talk about market research but weren’t sure what it meant or how to do it. So many microbusiness owners are overwhelmed by the idea of market research, and they don’t need to be. Worse, they think it’s going to cost and arm and leg. There are plenty of …
