4 Tips for Networking Like a Pro

Networking Tips Windy Lawson

Once upon a time, I loathed networking. It felt fake and gross to me. And I sucked at it. Only once I realized the problem with networking was me, my approach, and my expectations could I flip the switch on my attitude, which changed everything. Today, I am a networking machine, and I hope these […]

Five Marketing Priorities for Small Business

Top 5 Marketing Priorities Small Business Windy Lawson

It has never been easier to have an online presence. And the vast majority of opportunities are my favorite f-word: free-fifty-free. When you’re trying to market your business on a shoestring budget, it’s tempting to blanket all the free platforms and leverage that presence to increase sales and brand awareness. That’s not necessarily bad, but […]

Five Essential Black Friday Ideas

Rock Black Friday Without Giving Away the Farm

Think you need to give away the farm to have a successful Black Friday? Think again. The five days following Thanksgiving are chock-full of promotions designed to offer exception value to customers looking for deals on their holiday shopping. There’s Black Friday, the day after Thanksgiving known for cah-razy sales, then Small Business Saturday, Cyber […]

What’s the Right Marketing Budget for My Microbusiness?

Setting Your Marketing Budget Windy Lawson

The minute Math shows up at a party, the music stops and everyone looks around, wondering “Who in the hell invited her?” I’m not inherently gifted with a math gene, because God knew I would be too powerful if I could conquer algebra. But, as a microbusiness owner, I’ve had to make nice with math. […]

Four Marketing Trends for 2021

Top 4 Marketing Trends for 2021

Around this time, even in the best of years, I start geeking out over marketing trends and strategic planning for the upcoming year. And yo, this year is hardly the best of anything. As you’re laying out your microbusiness initiatives that can be utilized on a shoestring budget, consider including these four marketing trends in […]

The Best Elevator Pitch Ever

The Best Elevator Pitch Ever Windy Lawson

I was on a networking video call this week and died a little inside as I watched a new member throw away one of the greatest free marketing opportunities ever invented- sucking us in with a great elevator pitch. This simple marketing tactic is often misunderstood and regularly botched, so I present how to write […]

Eight Marketing on a Shoestring Strategies

Marketing on a Shoestring Windy Lawson

As a microbusiness owner, you may think you need a big pile of cash to effectively promote your business. But that’s not the case. These are my eight favorite low or no-cost strategies to include in a marketing on a shoestring plan. But, before we dig into that, I want to caution you. If you […]

The Ultimate Guide to Business Accountability Coaching

The Ultimate Guide to Business Accountability Coaching Windy Lawson

When I announced to my family in 2019 that I was becoming a full-time business accountability coach, they had questions, including “What the heck is a business accountability coach?” It sounds like a made-up job. Business coaching is an $11.6 billion industry, and business accountability coaching has surged, as more and more people start microbusinesses. […]

Should You Pay to Be in a Mastermind?

Should I pay to be in a mastermind group Windy Lawson

Over the past few years, online mastermind groups have risen in popularity. I have participated in free and paid online mastermind groups, so when someone asks “Should I pay to be in a mastermind group?” I yell YES, really, really loudly.

Why I can’t live without my Ivory Mix membership

Ivory Mix membership Windy Lawson

As a blogger and content marketer, one of the most significant pain points in creating content is finding the right photos to accompany my posts. Because it’s not just enough to write an awesome post, you’ve got to have killer imagery to accompany it, which is why I can’t live without my Ivory Mix membership.

The Online Mastermind Group Review

Online Mastermind Group Windy Lawson

Guest post by Justine Fafara, a two-time Mastermind attendee, on her mastermind experience. I’ve been following Windy for a long time. I’ve always appreciated her no-nonsense attitude towards coaching, even back when it scared me a little. When she announced her online Mastermind group, I was beyond excited. I knew from our 15-minute phone chat […]

The Mastermind Experience

Guest post by Johanna Bodenhamer, a two-time Mastermind attendee, on her mastermind experience. The term Mastermind for me always had a high-level, exclusive air that made me feel like I was not quite ready for, or wasn’t necessarily worthy to participate in them. I am glad that I got over that with the first one […]

Managing Time to Maximize Productivity

Managing Time To Maximize Productivity Windy Lawson

As female microbusiness owners, most of us don’t give much thought to maximizing productivity; we’re just trying to get through the days, amirite? We are so busy busting our butts that we don’t believe we have the luxury of creating some complicated system to be more productive. Productivity sounds like some fancy, schmancy corporate manufacturing […]

Minimizing Open Loops to Maximize Productivity

Minimizing Open Loops

When it comes to getting the most done as possible in a given day, it’s vital to think carefully about the sequence in which you tackle your tasks. Doing the right job first and the appropriate job last can potentially save you hours – even more so if they rely on other external factors and […]

Tips to Eliminate Distractions

Eliminate Distractions Windy Lawson

So you finally started digging into your To-Do List and were crushing it for approximately 7 minutes when the doorbell rang, the dog barked, your cell phone dinged 18 times with private messages, tweets, and notifications that your high school bestie’s mom’s trip posted 186 photos from her trip to Aruba, and suddenly it’s two […]

Tips to Overcome Laziness (Like a Boss)

Tips to overcome laziness like a boss Windy Lawson

You know that you have a lot of things to do. You may even have big plans for the future, but you can’t seem to motivate yourself to stop Netflix or stop scrolling Facebook. Everyone experiences laziness from time to time. However, successful people are able to overcome laziness and take action. This post from […]

4 Reasons to Get Your Booty Out of Bed Earlier

Benefits of Waking Up Earlier Windy Lawson

One of the struggles I encounter most often with new coaching clients is figuring out how to get #allthethings done every day. There are lot of layers to this issue, but the most simple solution is the hardest sell: waking up earlier. Before you run away, hear me out on the benefits of waking up […]

10 Ways to Stay Motivated

Tips to stay motivated windy lawson

You had a great idea or discovered an amazing new passion project and dove head first into this exciting new project. You were so jazzed in the beginning, but as it got harder, or you hit a roadblock, your motivation came to a grinding halt. Sound familiar? It happens to the best of us. Without […]

Tips to Overcome Procrastination

Overcoming Procrastination Windy Lawson

If you put the PRO in procrastination, I’m giving you a hard side-eye and a heaping dose of #BestieRealTalk today. We all procrastinate from time to time, just like all don’t floss after every meal. We know better, but we’re mere mortals after all. And while I can’t help you with your dental hygiene, I […]

Benefits of Joining a Business Mastermind Group

Benefits of Joining a Business Mastermind Group

As a microbusiness owner, you have a big dream and even bigger drive. But, no one warned you about how lonely the solopreneur life would be, right? If you’re struggling with a lack of support and accountability, a business mastermind group can help. But it’s more than just have a group of cheerleaders in your […]

What is a business mastermind group?

What are business mastermind groups

We’ve all heard of networking groups, support groups and social groups, but the business mastermind group is a relatively new concept. With the rise of the gig economy and the proliferation of microbusinesses, more and more people are embarking on a business journey alone. It’s relatively easy to start a microbusiness, but as a business […]

Create a Successful Collaboration

create a successful business collaboration windy lawson

Once you’ve decided to harness the power of collaboration and create your own supergroup, à la The Traveling Wilburys {or Velvet Revolver, or…  this analogy is quickly becoming a slippery slope for me}, you need to do a little deep-thinking before you start reaching out to your business network. To create a successful collaboration, start […]

The Power of Collaboration for Small Business Marketing

The power of collaboration windy lawson

As a microbusiness owner, you are inherently limited to how much you can achieve by yourself. There is only one of you and there are only so many hours in the day. Even as you improve your systems and marketing, and all the other things that take up the majority of your day, you’re still […]

Find Your Next Great Idea

As a microbusiness owner, you wear a lot of hats. When you’re constantly running from fire to fire, it’s easy to get stuck focused on what needs to be done right now {putting out this fire}, instead of thinking about how to move forward in your business, and get the freaking fires to stop popping […]