Windy Lawson
The 80/20 rule is a principle that applies to many different aspects of life, but it can also be utilized to maximize your marketing strategy. In this post, I will break down how to apply the 80/20 rule in marketing, so you can save time and money marketing your microbusiness. What is the 80/20 Rule? …
So you took a bazillion product photos, overthought the price of every single item, and built your Squarespace or Shopify site. Yay, you are officially an e-commerce business owner, now what? Check out these low-cost e-commerce marketing tactics you can implement right now. Content Marketing Content marketing is all about solving problems and providing free …
You’ve done the hard work of creating a product or service. Now it’s time to get the word out about your business. Content marketing is a great way to market on the cheap, but only if the content gets results. Use these eight steps to create content that converts for your microbusiness. 1: Understand your …
Marketing funnels are all the rage these days. They are a critical element for marketing your small or microbusiness, but they are not nearly as confusing or convoluted as you may think. It’s marketing, not magic. What are marketing funnels? Let’s kick it old-school. Back in 1910, philosopher/psychologist John Dewey {not the decimal point dude} …
I joined someone’s email list the other day, and within an hour, I received an eleventy-billion word pitch on their latest program, which I could join for the bargain price of $15,000. Um, what? Apparently, this entrepreneur is not aware of the marketing rule of seven. So, let’s break it down. The Marketing Rule of …
