Hey, stranger! I’m so glad you are here.
Since flinging myself off the corporate grind ledge {metaphorically, of course} in 2017, I’ve been on a journey to help other “leap and the wings will appear” badass women strengthen their wings. The wings always appear, but they are sometimes too damn small to let you soar gracefully to new heights.
If you are a female microbusiness owner in the start-up phase, or have recently turned your part-time side-hustle into your full-time gig, and are tired of chasing the shiny objects that the #gurus told you are the holy grail of success, you are in the right place.
If you want marketing tips that don’t break the bank, productivity tips to get more done in less time than you ever imagined, strategy tips that actually work, and you don’t mind slightly salty and sassy language, then you are in the right place.
Rock Star Swagger + Numbers Nerd
I graduated from college with a fancy degree in public relations, which made getting bartending jobs so much easier eye roll, and ultimately followed a boy to Las Vegas longggg eye roll.
While the boy didn’t last, I put down the cocktail shaker and began a career in live event marketing at UNLV’s Thomas & Mack Center. Over the next 19 years, I promoted concerts and other live events for venues from Las Vegas to Florida.
Throughout my career, I worked with the biggest musical artists, sports teams, and touring shows. It was pretty badass, I’m not going to lie. But it was also stressful as hell. Long hours, incredibly tight profit margins, big egos, small budgets, firm deadlines, a few shady people. After nearly two decades of working my way up the corporate ladder, I was ready to jump into Windy 2.0.
So, I did.
As an Entertainment CMO, Chief Marketing Officer, success is defined solely by the bottom line. Did we sell as many tickets as possible, using as little money as possible? Did we price the tickets correctly? Did we upsell effectively? Did the show make money?
Your microbusiness is no different. It’s all about the bottom line. It’s all about making money, even if it’s not.
Wait, what?
I left my career because it didn’t set my soul on fire. Coaching female microbusiness owners on marketing, strategy, and productivity is what gets me excited.
But, if I’m not effective at marketing my business, then I can’t pay my bills, and living in a van down by the river doesn’t light me up any more than going back to the corporate grind.
The numbers matter, even when you’re not driven by money. Especially if you’re not driven by money.
Truly understanding and implementing an effective marketing strategy is the key to success without The Hustle. Since 2017, it has been my honor and privilege to coach hundreds of female entrepreneurs on how to do just that.
What I Believe:
- Working hard doesn’t guarantee success. A guaranteed way to burn out and quit is to work really hard on the wrong things.
- Gaining knowledge is great. Taking action is better.
- There are no shortcuts, and anyone who says they have one probably needs an extinguisher for their pants.
- Coffee is life.
- Since perfection is subjective, it’s not worth banging your head against the wall to achieve.
- You can do anything. Really, you can.
Finally…
I live in Florida with my husband, Griff, AKA the most patient man on the planet, and The Three Stooges: chocolate lab/master of destruction, Mo, and his feline brothers Larry and Curly. Gifs are my love language, Pearl Jam is the greatest band on the planet, and while I wouldn’t do anything for a Klondike, I’d do some shady shit for chips and guac.
Diggin’ My Vibe?
Awesome-sauce! There a couple ways to get more Business Coach Windy Lawson in your life.
- For introverts and those who wish to remain anonymous-ish: Subscribe to my newsletter below and you’ll score my free-fifty-free Pillars of Productivity e-Book, plus periodic love notes from me.
- For extraverts who love social media: Join me for WTF with Windy, free coaching every Wednesday, Thursday & Friday (get it?) on YouTube.
- For the Jump-First-and-Ask-Later types: Book a call with me!